Some communication things.

In May 2014, a LOFT pop-up store will open in the Womanswear department of House of Frazer on Oxford Street in London. It will be situated prominently at the entrance to the department with friendly and enthusiastic staff greeting customers as they enter.

A banner on the home page of the official House of Frazer website will advertise the event, as well as give details for the official Facebook page, and Twitter feed. The use of social networking as a promotional tool will allow customers to keep up to date with promotions, competitions, and updates on the opening of the Flagship store.

The pop-up store will be open for 6 weeks until June and over this time a competition will run. Customers who have purchased the exclusive canvas bag designed by Holly Willoughby, can enter their receipt number into the new LOFT UK website to enter a draw. Five people will win £500 of vouchers and an exclusive personal shopping experience in the Flagship store before it is open to the public. Holly Willoughby will also be in attendance for a ‘meet and greet’, as well as to offer styling advice.

I've chosen Holly Willoughby as our celebrity endorser! She was one of the celebrities who's style one of our consumer liked. I think she fits the bill pretty well.... What do you guys think? 

Check her out in this picture ^_^

http://aka.media.entertainment.sky.com/image/unscaled/2012/02/27/Holly-Willoughby-for-Cosmo-0212-13.jpg